As more people grow aware of online privacy, WhatsApp wanted to spotlight its new security features in a way that felt simple, real, and relatable. With Star Sports on board, the campaign aimed to connect with users through familiar sporting faces and everyday situations.
Make users care about online data privacy while showcasing WhatsApp’s new security features through an engaging, mass-appeal campaign.
Break down complex features into relatable stories that drive awareness, using familiar and renowned faces.
Conceptualised and produced a series of crisp, engaging videos starring some of India’s biggest sports personalities, such as Rishabh Pant, Shreyas Iyer and Jemimah Rodrigues
End-to-end solution: casting, scripting, and production delivering stories that balanced awareness and entertainment.
The campaign reminded users that privacy isn’t just a feature; it’s a fundamental right. Delivered mass resonance through sports-led storytelling.
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